Thursday, April 4

What the Big Deal with Big Sodas?

by Katherine Matutes, Ph.D.

You’ve probably heard that New York City Mayor Michael Bloomberg’s push to cap soda size was shot down last month in court.

What’s the big deal and why should we care?

Sugar-sweetened beverages now comprise 10% of a typical American diet, which is more than double the level from just 40 years ago. It was just 4% in the 1970s.

The fallout from this increased intake of excess calories from sugary drinks is weight gain and the healthcare concerns that come with it. One reason: According to studies, people don’t respond to liquid calorie intake by reducing their intake of other calories. This means liquids represent calories that are consumed in addition to solid foods.

Studies performed at Purdue University revealed that subjects who consumed calories in jellybeans (a solid food source of sugar) ate fewer calories overall when compared to subjects who consumed the equivalent calories in the form of liquid sugar.

Additionally, the study revealed that limiting serving sizes of sugary drinks promotes reduced consumption.

Whether or not a law limits your portion size, consider reducing your drink size and the calories you take in from sugary drinks. You’ll likely notice a new lightness to your steps.


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